There was a time when job seekers walked into businesses, asked, “Are you hiring?“, and filled out an application on the spot. Not anymore.
For Gen Z (ages 14-27), that approach feels awkward, outdated, and pointless. They’ve grown up in a world where everything happens online —shopping, socializing, and now, job searching. If businesses don’t adapt, they risk missing out on an eager, tech-savvy workforce.
Why Gen Z Avoids Walk-In Applications
– It’s all digital now. Most companies require online applications. Some even refuse walk-ins.
– They hate cold introductions. Gen Z is comfortable texting and using social media—not walking in to ask for work.
– It’s a waste of time. Hiring managers are rarely available, and most businesses just direct applicants to apply online anyway.
– They want control. This generation values flexible work, gig jobs, and side hustles over rigid schedules.
– COVID-19 changed everything. The pandemic killed the in-person job hunt. Most companies never brought it back.
What Employers Must Do to Stay Relevant
Businesses relying on walk-in applications are losing. To attract Gen Z talent, they need to:
– Make applying easy and digital. No one wants to fight a clunky system.
– Meet them where they are. Social media, mobile apps, and text-based hiring are key.
– Offer flexibility. The 9-to-5 grind doesn’t appeal anymore.
– Build a strong online presence. Gen Z researches employers before applying. If you don’t stand out, they move on.
How appie is Changing the Game
At appie, we’re redefining the hiring process. No outdated job boards. No awkward walk-ins. Just seamless, digital-first connections between job seekers and employers. We give Gen Z the control they want while helping businesses find motivated talent who are excited about their industry.
The workplace is evolving. Are you?
